Bee Cheng Hiang has been passionately committed to making the best bakkwa since 1933. The home-grown brand uses the most natural and premium ingredients possible and maintains an unyielding position on rejecting the use of MSG, artificial preservatives, meat-tenderiser, colouring and flavouring.

Known for its enterprising and innovative spirit, Bee Cheng Hiang has pioneered various products that has redefined the bakkwa industry, such as the Mini EZ Series (vacuum-packed bakkwa) and the EZ Mini Crunchies series (crunchy floss).

Today, with more than 370 stores in 12 countries and regions, Bee Cheng Hiang is the largest bakkwa retailer globally.